Privacy Policy

Operator of this website and responsible for the collection, processing and use of your personal data in terms of the Federal Data Protection Act (BDSG) and the Telemedia Act (TMG) is iq! Managementberatungs GmbH, Prinzregentenplatz 14, 81675 Munich, Germany.

We use your data in compliance with the applicable data protection regulations. This privacy policy will inform you of the personal information we collect and store about you. It also provides information about how your data is used and what rights you have with regard to the use of your data.


1. Collection and storage of personal data and the purpose of their use

a. When visiting our website:

Every time you visit our website, your browser automatically sends information to the server of our website and temporarily stores it in a so-called log file. The following files are recorded without your intervention and stored until automated deletion:

  • – the date and time of access,
  • – the name and URL of the retrieved file,
  • – the website from which the access was made.

Data will be collected and processed in order to facilitating the use of our website (connection establishment), to ensure system security and stability on a permanent basis and also to allow the technical administration of the network infrastructure and the optimization of our Internet offerings and for internal statistical purposes..

b. When ordering our newsletter

To sign up for the newsletter, it is sufficient to provide your e-mail address and your first and last name. This information is only for the personalization of the newsletter. Optionally, we ask you to indicate your company and your job title. We only use this information to adapt the content of our newsletter to the interests of our readers.

At the end of each newsletter you will find a link where you can unsubscribe at any time.

c. Contact via this website or by e-mail

If you have iq! send a message through this website or by e-mail, iq! stores and uses your personal data (first name, last name, company name, address, telephone number and e-mail address) only for the execution and billing of the services offered, for the correspondence with you or to provide you with regular informational materials.

You have at any time the opportunity by e-mail or post to know what data has been stored by iq! and the oppertunity to delete them.

2. Use of your data for advertising purposes

We would like to show you only advertising that actually interests you. Therefore, this website uses the remarketing feature “Custom Audiences” of Facebook Inc. (“Facebook”). This function serves to present to visitors of this website, as part of their visit to the social network Facebook, interest-based advertisements (“Facebook Ads”). For this purpose, the Facebook remarketing tag was implemented on this website.

This tag connects directly to the Facebook servers when visiting the website. It is transmitted to the Facebook server that you have visited this website and Facebook assigns this information to your personal Facebook user account.

For more information on the collection and use of data by Facebook, as well as your rights in this regard and ways to protect your privacy, please refer to the privacy policy of Facebook at Alternatively, you can disable the remarketing feature “Custom Audiences” at For this you need to be logged in to Facebook.


The behavior of users can be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This process is designed to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and may help to optimize future advertising efforts. The collected data are processed anonymous to us, so that they do not provide us any conclusions about the identity of the users. However, the data are stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, according to the Facebook data usage directive ( consent in the use of the visitor action pixel may only be declared by users, who are older than 13 years old. If you are younger, ask your guardians for permission.Please disable here if you want to revoke your consent For this you must be logged in to Facebook.


3. Information, correction, blocking and deleting of your data

You are entitled to a right to information about personal data stored about you and a right to correction of inaccurate data as well as their blocking and deletion. Please send us an e-mail to for further questions about the use of your personal data.


4. Cookies

When visiting our website, we use cookies. Cookies help us to make your visit to our website easier, more enjoyable and meaningful. Cookies are information files that your web browser automatically saves to your computer’s hard drive when you visit our website.

Cookies neither damage the hard disk of your computer nor are personal data transmitted to us by setting cookies.

For example, we use cookies to identify you as a user by using an anonymous identifier. The cookies also allow us to analyze your user behavior when visiting our website in anonymous form.

The use of cookies does not mean that we receive personal information about you. The information stored in the cookie does not allow us to be associated with a particular person or to identify individual visitors to our website.

Most internet browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a note always appears when you receive a new cookie.

You can also delete already stored cookies. Disabling cookies may mean that you can not use all features of our website.


5. Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc. (“Google”), for the needs-based design and ongoing optimization of our website. In this context, pseudonymised usage profiles are created and cookies (see point 4) are used. The information generated by the cookie about your use of our website such as

  • – browser type / version;
  • – used operating system;
  • – Referrer URL (the previously visited page);
  • – Host name of the accessing computer (IP address);
  • – Time of the server request.

are transmitted to a Google server in the US and stored there.

Google will use this information for the purpose of evaluating your use of our website, compiling reports on website activity for us, and providing other website and internet related services for the purposes of market research and tailoring our website.

Google will never associate your IP address with other Google data. The IP addresses are also anonymized, so that an assignment is not possible (IP masking). You can prevent the storage of cookies by setting your browser software accordingly (see section 4); however, we point out that in this case you may not be able to use all the functions of our website to the full extent

You may also prevent the collection of the cookie-generated and related to your use of our website data (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on.

More information about Google Analytics can be found here.


6. Data security

We use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.


7. Change

This privacy policy is currently valid and is valid as of February 2018.
Due to the further development of our website or due to changed legal or regulatory requirements, it may be necessary to change this privacy policy. The current privacy policy can be accessed at any time on our website


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