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Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy. Adobe’s…
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eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
-eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful cooperation…
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Importance of B2B Marketing grows
-For a long time, B2B Marketing was about creating direct mails, performing outbound calls as well as preparing and conducting…
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The agile mobile giant – Xiaomi
-Most smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration. Mobile…
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Digital innovation – How to digitize a company
-Nowadays, the digital era found it’s way into every company. Products are advertized and sold online, processes are digitized and…
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Digital innovation – many companies „lose track“
-Digital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track of…
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IoT Service portfolio: Less is more
-The Internet of Things (IoT) digitizes the product world. A digital product may be enhanced with a vast array of…
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Digital innovation – Many companies lack the „basics“
-It is impossible for any company to ignore digital innovation. In fact, in many sectors, success depends on how good…
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Apple rollt den Healthcare Markt auf
-Apple hat mit gutem Design und intuitiver Benutzerführung den Musikmarkt und die Mobilfunkindustrie erobert. Nun arbeitet das Unternehmen daran, ebenso…
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In der Subscription Economy wird der Kunde zum Nutzer
-Produkte werden mit dem Internet vernetzt. Dadurch werden sie „intelligenter“, können gesteuert werden und geben Informationen über ihre Nutzung preis.…
Autorenarchiv für Rainer Wiedmann
Articles by: Rainer Wiedmann