The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models. This…
A-suppliers should evaluate founding a Marketplace
-Who doesn’t know it, the classification into A, B and C customers – an extremely important instrument of CRM. But…
iq! joint venture with Heidelberg Druckmaschinen AG awarded by “Capital” for Best Innovation Lab
-In its July issue, the reknown German business magazine “Capital” analyses the innovation laboratories of almost 50 well-known German companies…
Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy. Adobe’s…
eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
-eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful cooperation…
Importance of B2B Marketing grows
-For a long time, B2B Marketing was about creating direct mails, performing outbound calls as well as preparing and conducting…
The agile mobile giant – Xiaomi
-Most smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration. Mobile…
Digital innovation – How to digitize a company
-Nowadays, the digital era found it’s way into every company. Products are advertized and sold online, processes are digitized and…
Digital innovation – many companies „lose track“
-Digital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track of…
Autorenarchiv für Rainer Wiedmann
Articles by: Rainer Wiedmann