Importance of B2B Marketing grows
-For a long time, B2B Marketing was about creating direct mails, performing outbound calls as well as preparing and…
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eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
-eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful…
The agile mobile giant – Xiaomi
-Most smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration.…
The crisis of multi-stage sales models
-How long will the multi-stage sales model survive? The traditional sales process of many industries is divided into multiple…
Digital innovation – How to digitize a company
-Nowadays, the digital era found it’s way into every company. Products are advertized and sold online, processes are digitized…
IoT needs Big Data and vice versa
-IoT without Big Data is like a Christmas duck without filling. And Big Data without IoT is like termites…
Digital Commerce in China vs. USA
-eCommerce in the US and in China are very different. Online usage patterns, buying behaviour and the attitude towards…
Relevant (digital) customer dialogue is sooo hard
-Most companies have a Newsletter, operate a Facebook or other Social Media channel or even communicate via Chatbot. It…
Digital innovation – many companies „lose track“
-Digital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track…
