The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models.…
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A-suppliers should evaluate founding a Marketplace
-Who doesn’t know it, the classification into A, B and C customers – an extremely important instrument of CRM.…
Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value.…
iq! joint venture with Heidelberg Druckmaschinen AG awarded by “Capital” for Best Innovation Lab
-In its July issue, the reknown German business magazine “Capital” analyses the innovation laboratories of almost 50 well-known German…
Service is Everything or „Everything-is-a-Service“ in the Economy of Things (XaaS)
-Connected products are massively changing the classic business models of manufacturers. So far, products have been sold off and…
Salesforce and its Customer Success initiative
-Salesforce was the first software company to offer Software as a Service through the cloud. Like Adobe (trailblazer of…
The Subscription Economy Index issued by Zuora
-Zuora’s Subscription Economy Index (SEI) compares the success of companies that earn their revenues primarily with subscriptions with the…
Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy.…
Amazon attacks the search engine market
-Amazon used to stand for eCommerce and Google for search engine marketing. In the last two blog articles („How…
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