Key Learnings along the Subscription Funnel in the Economy of Things
-Digitalisation is massively changing business processes in marketing, sales, service and product development. iq! has already accompanied many companies…
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Corporations join forces against competition from Silicon Valley
-John Deere and Claas, Daimler and BMW, but also Microsoft and Sony. Large corporations are increasingly working together to…
CAPEX-to-OPEX shift – the business model quake of EoT
-In the Economy of Things (EoT), the number of connected products is exploding and the billing system of choice…
Customers and Companies have common goals in the Economy of Things
-In the Economy of Things, EVERYTHING becomes digital – our car, clothes, kitchen appliances, the lawnmowers, tools and many…
The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy…
The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models.…
A-suppliers should evaluate founding a Marketplace
-Who doesn’t know it, the classification into A, B and C customers – an extremely important instrument of CRM.…
Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value.…
iq! joint venture with Heidelberg Druckmaschinen AG awarded by “Capital” for Best Innovation Lab
-In its July issue, the reknown German business magazine “Capital” analyses the innovation laboratories of almost 50 well-known German…
