Relevant (digital) customer dialogue is sooo hard
-Most companies have a Newsletter, operate a Facebook or other Social Media channel or even communicate via Chatbot. It…
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Digital innovation – many companies „lose track“
-Digital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track…
IoT Service portfolio: Less is more
-The Internet of Things (IoT) digitizes the product world. A digital product may be enhanced with a vast array…
Amazon and eBay do not rule the world – BRIC analysis
-Amazon accounted for 43% of US online retail sales in 2016. In Germany it’s market share was around 30%…
B2B Loyalty is challenging but rewarding
-All the Airlines have it. Who does not want to be a Lufthansa Hon or an Emirates Skywards Platinum…
How does IoT work? – The steps of the value chain
-The IoT value chain consists of various technological and business-related steps. Analysing them comprehensively and in detail leads to…
Digital innovation – Many companies lack the „basics“
-It is impossible for any company to ignore digital innovation. In fact, in many sectors, success depends on how…
Amazon’s potential healthcare initiatives
-Amazon might expand into the healthcare segment. The mere vision of it has the power to shake industry fundaments.…
Sensors are the basis for IoT success
-IoT sensors are the starting point of the IoT value chain. They are the source of the data which…
