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Service is Everything or “Everything-is-a-Service” in the Economy of Things (XaaS)
- by Kathrin KempfConnected products are massively changing the classic business models of manufacturers. So far, products have been sold off and…
Lesen017Salesforce and its Customer Success initiative
- by Kathrin KempfSalesforce was the first software company to offer Software as a Service through the cloud. Like Adobe (trailblazer of…
The Subscription Economy Index issued by Zuora
- by Kathrin KempfZuora’s Subscription Economy Index (SEI) compares the success of companies that earn their revenues primarily with subscriptions with the…
Adobe – Pioneer of the Subscription Economy
- by Rainer WiedmannAdobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy.…
Amazon attacks the search engine market
- by Kathrin KempfAmazon used to stand for eCommerce and Google for search engine marketing. In the last two blog articles (“How…
How was Google doing in 2018?
- by Kathrin KempfGoogle is probably looking at 2018 with mixed feelings. Despite strong metrics, notable growth rates in the “new businesses”…
How was Amazon doing in 2018?
- by Kathrin Kempf2018 was peppered with highlights for the Internet giant Amazon: acquisitions, new openings, investments, announcements and plans on plans.…
The secrets of successful segmentation
- by Kathrin KempfThoughtful segmentation is the foundation of product definition and any good marketing and sales initiative. Without prior segmentation, every…
The key challenges of digitization
- by Kathrin KempfEvery company is currently dealing with digitization. But what are the exact challenges that companies have to master in…