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China’s eCommerce colossus: Alibaba
- by Kathrin KempfThe Chinese Internet market is in a class of its own. Not Amazon and eBay, but subsidiaries of the…
Lesen026Personalization is the supreme discipline of relevant communication
- by Kathrin KempfAn effective personalization of marketing messages and offers means more relevant communication and a higher sales conversion. A study…
The pillars of Digital Commercialization
- by Kathrin KempfSuccessful digital commercialization of services and products requires a balanced interaction between various departments. As a first step, the…
eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
- by Rainer WiedmanneBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful…
eCommerce Market Germany 2017
- by Kathrin KempfThe Top 10 list of German Onlineshops has experienced only little change: Amazon is leading with almost 30% market…
Importance of B2B Marketing grows
- by Rainer WiedmannFor a long time, B2B Marketing was about creating direct mails, performing outbound calls as well as preparing and…
The agile mobile giant – Xiaomi
- by Rainer WiedmannMost smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration.…
The crisis of multi-stage sales models
- by Kathrin KempfHow long will the multi-stage sales model survive? The traditional sales process of many industries is divided into multiple…
Digital innovation – How to digitize a company
- by Rainer WiedmannNowadays, the digital era found it’s way into every company. Products are advertized and sold online, processes are digitized…