Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value. Companies…
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iq! joint venture with Heidelberg Druckmaschinen AG awarded by “Capital” for Best Innovation Lab
-In its July issue, the reknown German business magazine “Capital” analyses the innovation laboratories of almost 50 well-known German companies…
Service is Everything or „Everything-is-a-Service“ in the Economy of Things (XaaS)
-Connected products are massively changing the classic business models of manufacturers. So far, products have been sold off and passed…
Salesforce and its Customer Success initiative
-Salesforce was the first software company to offer Software as a Service through the cloud. Like Adobe (trailblazer of the…
The Subscription Economy Index issued by Zuora
-Zuora’s Subscription Economy Index (SEI) compares the success of companies that earn their revenues primarily with subscriptions with the overall…
Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy. Adobe’s…
How was Google doing in 2018?
-Google is probably looking at 2018 with mixed feelings. Despite strong metrics, notable growth rates in the „new businesses“ (e.g.…
How was Amazon doing in 2018?
-2018 was peppered with highlights for the Internet giant Amazon: acquisitions, new openings, investments, announcements and plans on plans. Since…
The key challenges of digitization
-Every company is currently dealing with digitization. But what are the exact challenges that companies have to master in order…
The pillars of Digital Commercialization
-Successful digital commercialization of services and products requires a balanced interaction between various departments. As a first step, the recruitment…
Digital Business Models
Digital Business Models