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The key challenges of digitization
-Every company is currently dealing with digitization. But what are the exact challenges that companies have to master in order…
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The pillars of Digital Commercialization
-Successful digital commercialization of services and products requires a balanced interaction between various departments. As a first step, the recruitment…
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eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
-eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful cooperation…
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The agile mobile giant – Xiaomi
-Most smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration. Mobile…
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Digital innovation – How to digitize a company
-Nowadays, the digital era found it’s way into every company. Products are advertized and sold online, processes are digitized and…
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Digital innovation – many companies „lose track“
-Digital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track of…
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Digital innovation – Many companies lack the „basics“
-It is impossible for any company to ignore digital innovation. In fact, in many sectors, success depends on how good…
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Amazon’s potential healthcare initiatives
-Amazon might expand into the healthcare segment. The mere vision of it has the power to shake industry fundaments. In…
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Erfolgsfaktoren für Unternehmen – Dos und Don’ts
-Kodak, Nokia oder MySpace sind Unternehmen, die dramatisch gescheitert sind. iq! hat diese Niedergänge in den letzten Monaten untersucht und…
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Apple rollt den Healthcare Markt auf
-Apple hat mit gutem Design und intuitiver Benutzerführung den Musikmarkt und die Mobilfunkindustrie erobert. Nun arbeitet das Unternehmen daran, ebenso…
Digital Business Models
Digital Business Models