B2B Loyalty is challenging but rewarding
-All the Airlines have it. Who does not want to be a Lufthansa Hon or an Emirates Skywards Platinum member?…
Mail-order pharmacies in Germany are gaining market shares
-Mail-order pharmacies are increasingly gaining new market shares. In 2016, they generated sales of about 1.5 billion €. This is…
Digital Lead Management does not run like clockwork
-For many companies, Digital Lead Management is an inherent part of the marketing planning. In contrast to classical analogue channels,…
How does IoT work? – The steps of the value chain
-The IoT value chain consists of various technological and business-related steps. Analysing them comprehensively and in detail leads to the…