Development of an IoT ecosystem for industrial manufacturers
iq! develops the IoT variant of an existing product
A manufacturer wants to develop an intelligent product with an attractive IoT service portfolio.
iq! generates and evaluates the approaches to IoT product properties and IoT service offerings together with the customer. The marketing mix (product, price, communication and distribution) is developed. An eShop is designed for the IoT product and the necessary direct sales structures are developed and implemented. A detailed business case examines the sales potential for digital product and service offerings as well as up- and cross-selling to physical products and services.
The IoT product is successfully introduced into the market with the appropriate service portfolio, an integrated online shop including a link to the manufacturer.
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