Implementation and management of a B2C loyalty program for an airport company

Implementation and management of a B2C loyalty program for an airport company

Fraport_16x9_2

General contractor for an consumer loyalty program for one of the largest malls in Germany – Frankfurt Airport

Task

A multi-channel solution was implemented as part of a digitization campaign for a global airport company.

A relaunch of the website and the mobile app was realised, an online shop and a loyalty program are to be introduced.

iq! was commissioned as general contractor to implement, introduce and operate the multi-channel loyalty program with over 100 affiliated stores.

Approach

The project was implemented in three phases using a methodology established at iq!:

  1. Plan (detailed concept)
  2. Build (set-up)
  3. Run (operation)

Each phase was divided into four categories to ensure detailed and qualitative planning and project implementation at the various levels:

  • Loyalty IT solution & integration / interfaces
  • Setup organisation
  • Dialogue & communication
  • Support

Results

Setup and implementation of a multi-channel and multi-partner (various distributors) loyalty program in several languages (DE, EN, CN and others).

Frankfurt Airport Rewards

Management of an international implementation partner (team of 500 people, including external service providers, purchasing, marketing, CRM, IT, retail and legal department).

iq! acts as general contractor for five years.

Launch in time (10 months project duration), 7-digit number of members.

The integrated backend and frontend processes and workflows offer maximum flexibility and efficiency for the operation of the loyalty program:BtC Loyalty Program

 

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