Interactive out-of-home installation for product launch

Interactive out-of-home installation for product launch

Interaktive Außenprojektion für Bosch Power Tools

Innovative products deserve innovative communication

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Task

The introduction of the Wireless Charging Batteries from Bosch Power Tools should be accompanied by an eye-catching communication in the public space in order to make this technology tangible and understandable.

Approach

iq! developed a creative concept for an interactive exterior projection on the facade of the Platoon Kunsthalle in Berlin Mitte / Prenzlauer Berg. As soon as someone passed by and entered a surface marked on the ground, videos were launched that presented the new products and their characteristics. The large-scale projections (about 30 square meters) caused a lot of attention and interest on the high-frequency road. The impressions and interactions of the passersby were recorded in a mood film. iq! selected a production company and managed the project holistically.

Result

Creative concept, storyboarding, programming, video design, video production, interactive video installation and Moodfilm.

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