Interactive out-of-home installation for product launch

Interactive out-of-home installation for product launch

Interaktive Außenprojektion für Bosch Power Tools

Innovative products deserve innovative communication








The introduction of the Wireless Charging Batteries from Bosch Power Tools should be accompanied by an eye-catching communication in the public space in order to make this technology tangible and understandable.


iq! developed a creative concept for an interactive exterior projection on the facade of the Platoon Kunsthalle in Berlin Mitte / Prenzlauer Berg. As soon as someone passed by and entered a surface marked on the ground, videos were launched that presented the new products and their characteristics. The large-scale projections (about 30 square meters) caused a lot of attention and interest on the high-frequency road. The impressions and interactions of the passersby were recorded in a mood film. iq! selected a production company and managed the project holistically.


Creative concept, storyboarding, programming, video design, video production, interactive video installation and Moodfilm.

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