Microsite for an IoT ecosystem in Europe & South Korea
International creative concept for a large industrial customer
As part of a design study iq! designed a microsite for an IoT-based anti-theft protection solution and implemented the design. It was necessary to take the created German-speaking Microsite as a basis and to adapt to the South Korean market specifics and user habits.
iq! designed a microsite in response to the visual and content requirements of the respective country in a responsive design, which takes full account of the cultural interaction patterns, headed by a German and a South Korean creative director.
iq! provided a technical-oriented creative concept, created clickable wireframes and created the responsive screen design for both markets.
Mobile first! This is much more so in Asia than in a pan-European context. iq! developed the user interface according to the Atomic design philosophy starting with a mobile optimized presentation. This was then the basis for all other device sizes.
Country specific adaptations for Europe
For European users, product novelties, new functions and trends are very relevant and security is an important component for them. The users act in a communicative manner according to the “pull principle” and demand explanatory and enlightening content with clear advantage communication.
The content should guide the user from the big to the small, steadily deeper into the details and the content should have a voltage curve to hold the user. Moreover, color aesthetics.
Country specific adaptations for South Korea
In Asian markets, “Made in Germany” has a very high priority. As far as communication is concerned, the “push principle” is preferred in Asia with simple information transfer and the user wants to reach his destination very quickly and without detours. When designing and design, it is therefore important to provide the users with a flat side structure as many as possible.
Color psychology plays an even more prominent role in Asia than in Europe, and so the blue color is strongly attributed to male and serious attributes. Overall, a rather static, factual visual communication with fast-to-see visualizations is preferred.
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