iq! evaluates the approaches for a social media platform including eCommerce connectivity

Task

A traditional travel company would like to find its options in the market for online travel communities with the aim of placing its own, competitive offer.

Approach

iq! analyzes the market and competition along the customer travel cycle to identify market gaps and opportunities. For the favored market position a business model with USP, market security, community building and characteristics is developed. A business case for the calculation of the potential is created.

Result

The travel community is developed, first proposals to layouts created. In parallel, potential takeover candidates are identified through a make-or-buy analysis.