Key Learnings along the Subscription Funnel in the Economy of Things
-Digitalisation is massively changing business processes in marketing, sales, service and product development. iq! has already accompanied many companies…
Corporations join forces against competition from Silicon Valley
-John Deere and Claas, Daimler and BMW, but also Microsoft and Sony. Large corporations are increasingly working together to…
CAPEX-to-OPEX shift – the business model quake of EoT
-In the Economy of Things (EoT), the number of connected products is exploding and the billing system of choice…
Customers and Companies have common goals in the Economy of Things
-In the Economy of Things, EVERYTHING becomes digital – our car, clothes, kitchen appliances, the lawnmowers, tools and many…
The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy…
Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value.…
The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models.…
A-suppliers should evaluate founding a Marketplace
-Who doesn’t know it, the classification into A, B and C customers – an extremely important instrument of CRM.…
iq! joint venture with Heidelberg Druckmaschinen AG awarded by “Capital” for Best Innovation Lab
-In its July issue, the reknown German business magazine “Capital” analyses the innovation laboratories of almost 50 well-known German companies…