The secrets of successful segmentation
-Thoughtful segmentation is the foundation of product definition and any good marketing and sales initiative. Without prior segmentation, every…
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The key challenges of digitization
-Every company is currently dealing with digitization. But what are the exact challenges that companies have to master in…
China’s eCommerce colossus: Alibaba
-The Chinese Internet market is in a class of its own. Not Amazon and eBay, but subsidiaries of the…
Personalization is the supreme discipline of relevant communication
-An effective personalization of marketing messages and offers means more relevant communication and a higher sales conversion. A study…
The pillars of Digital Commercialization
-Successful digital commercialization of services and products requires a balanced interaction between various departments. As a first step, the…
eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
-eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful…
eCommerce Market Germany 2017
-The Top 10 list of German Onlineshops has experienced only little change: Amazon is leading with almost 30% market…
Importance of B2B Marketing grows
-For a long time, B2B Marketing was about creating direct mails, performing outbound calls as well as preparing and…
The agile mobile giant – Xiaomi
-Most smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration.…
