Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy.…
Amazon attacks the search engine market
-Amazon used to stand for eCommerce and Google for search engine marketing. In the last two blog articles (“How…
How was Google doing in 2018?
-Google is probably looking at 2018 with mixed feelings. Despite strong metrics, notable growth rates in the “new businesses”…
How was Amazon doing in 2018?
-2018 was peppered with highlights for the Internet giant Amazon: acquisitions, new openings, investments, announcements and plans on plans.…
The secrets of successful segmentation
-Thoughtful segmentation is the foundation of product definition and any good marketing and sales initiative. Without prior segmentation, every…
The key challenges of digitization
-Every company is currently dealing with digitization. But what are the exact challenges that companies have to master in…
China’s eCommerce colossus: Alibaba
-The Chinese Internet market is in a class of its own. Not Amazon and eBay, but subsidiaries of the…
Personalization is the supreme discipline of relevant communication
-An effective personalization of marketing messages and offers means more relevant communication and a higher sales conversion. A study…
The pillars of Digital Commercialization
-Successful digital commercialization of services and products requires a balanced interaction between various departments. As a first step, the…
