China’s eCommerce colossus: Alibaba
-The Chinese Internet market is in a class of its own. Not Amazon and eBay, but subsidiaries of the…
Personalization is the supreme discipline of relevant communication
-An effective personalization of marketing messages and offers means more relevant communication and a higher sales conversion. A study…
The pillars of Digital Commercialization
-Successful digital commercialization of services and products requires a balanced interaction between various departments. As a first step, the…
eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Digital Unit “HDU” as Joint Venture
-eBusiness Building: Heidelberger Druckmaschinen AG and iq! form Joint Venture HDU Heidelberger Druckmaschinen AG and iq! deepen their successful…
eCommerce Market Germany 2017
-The Top 10 list of German Onlineshops has experienced only little change: Amazon is leading with almost 30% market…
Importance of B2B Marketing grows
-For a long time, B2B Marketing was about creating direct mails, performing outbound calls as well as preparing and…
The agile mobile giant – Xiaomi
-Most smartphone users in Western countries decide between Apple and Samsung, some may take Chinese newcomer Huawei into consideration.…
The crisis of multi-stage sales models
-How long will the multi-stage sales model survive? The traditional sales process of many industries is divided into multiple…
Digital innovation – How to digitize a company
-Nowadays, the digital era found it’s way into every company. Products are advertized and sold online, processes are digitized…