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IoT needs Big Data and vice versa
IoT without Big Data is like a Christmas duck without filling. And Big Data without IoT is like termites…
Read more015Digital Commerce in China vs. USA
eCommerce in the US and in China are very different. Online usage patterns, buying behaviour and the attitude towards…
Relevant (digital) customer dialogue is sooo hard
Most companies have a Newsletter, operate a Facebook or other Social Media channel or even communicate via Chatbot. It…
Digital innovation – many companies “lose track”
- by rainer wiedmannDigital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track…
IoT Service portfolio: Less is more
- by rainer wiedmannThe Internet of Things (IoT) digitizes the product world. A digital product may be enhanced with a vast array…
Amazon and eBay do not rule the world – BRIC analysis
Amazon accounted for 43% of US online retail sales in 2016. In Germany it’s market share was around 30%…
B2B Loyalty is challenging but rewarding
All the Airlines have it. Who does not want to be a Lufthansa Hon or an Emirates Skywards Platinum…
Mail-order pharmacies in Germany are gaining market shares
- by iqi-admMail-order pharmacies are increasingly gaining new market shares. In 2016, they generated sales of about 1.5 billion €. This…
Digital Lead Management does not run like clockwork
- by iqi-admFor many companies, Digital Lead Management is an inherent part of the marketing planning. In contrast to classical analogue…