IoT Service portfolio: Less is more
-The Internet of Things (IoT) digitizes the product world. A digital product may be enhanced with a vast array…
Read more027
Amazon and eBay do not rule the world – BRIC analysis
-Amazon accounted for 43% of US online retail sales in 2016. In Germany it’s market share was around 30%…
B2B Loyalty is challenging but rewarding
-All the Airlines have it. Who does not want to be a Lufthansa Hon or an Emirates Skywards Platinum…
Mail-order pharmacies in Germany are gaining market shares
-Mail-order pharmacies are increasingly gaining new market shares. In 2016, they generated sales of about 1.5 billion €. This…
Digital Lead Management does not run like clockwork
-For many companies, Digital Lead Management is an inherent part of the marketing planning. In contrast to classical analogue…
How does IoT work? – The steps of the value chain
-The IoT value chain consists of various technological and business-related steps. Analysing them comprehensively and in detail leads to…
Digital innovation – Many companies lack the “basics”
-It is impossible for any company to ignore digital innovation. In fact, in many sectors, success depends on how…
Amazon’s potential healthcare initiatives
-Amazon might expand into the healthcare segment. The mere vision of it has the power to shake industry fundaments.…
Sensors are the basis for IoT success
-IoT sensors are the starting point of the IoT value chain. They are the source of the data which…
