IoT needs Big Data and vice versa
-IoT without Big Data is like a Christmas duck without filling. And Big Data without IoT is like termites…
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Digital Commerce in China vs. USA
-eCommerce in the US and in China are very different. Online usage patterns, buying behaviour and the attitude towards…
Relevant (digital) customer dialogue is sooo hard
-Most companies have a Newsletter, operate a Facebook or other Social Media channel or even communicate via Chatbot. It…
Digital innovation – many companies “lose track”
-Digital innovation multiplies channels and options in Marketing and Sales. For many companies it is hard to keep track…
IoT Service portfolio: Less is more
-The Internet of Things (IoT) digitizes the product world. A digital product may be enhanced with a vast array…
Amazon and eBay do not rule the world – BRIC analysis
-Amazon accounted for 43% of US online retail sales in 2016. In Germany it’s market share was around 30%…
B2B Loyalty is challenging but rewarding
-All the Airlines have it. Who does not want to be a Lufthansa Hon or an Emirates Skywards Platinum…
Mail-order pharmacies in Germany are gaining market shares
-Mail-order pharmacies are increasingly gaining new market shares. In 2016, they generated sales of about 1.5 billion €. This…
Digital Lead Management does not run like clockwork
-For many companies, Digital Lead Management is an inherent part of the marketing planning. In contrast to classical analogue…