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Key Learnings along the Subscription Funnel in the Economy of Things
-Digitalisation is massively changing business processes in marketing, sales, service and product development. iq! has already accompanied many companies on…
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Corporations join forces against competition from Silicon Valley
-John Deere and Claas, Daimler and BMW, but also Microsoft and Sony. Large corporations are increasingly working together to respond…
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CAPEX-to-OPEX shift – the business model quake of EoT
-In the Economy of Things (EoT), the number of connected products is exploding and the billing system of choice for…
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Customers and Companies have common goals in the Economy of Things
-In the Economy of Things, EVERYTHING becomes digital – our car, clothes, kitchen appliances, the lawnmowers, tools and many more. Whereas…
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The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
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Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value. Companies…
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The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models. This…
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Service rules – “Everything-is-a-Service” in the Economy of Things (XaaS)
-Connected products are massively changing the classic business models of manufacturers. So far, products have been sold off and passed…
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In the Economy of Things, the customer becomes a user
-Products are connected with the Internet. This makes them more “intelligent”, allows them to be controlled and reveals information about…