The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value. Companies…
The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models. This…
Service rules – “Everything-is-a-Service” in the Economy of Things (XaaS)
-Connected products are massively changing the classic business models of manufacturers. So far, products have been sold off and passed…
In the Economy of Things, the customer becomes a user
-Products are connected with the Internet. This makes them more “intelligent”, allows them to be controlled and reveals information about…
