Key Learnings along the Subscription Funnel in the Economy of Things
-Digitalisation is massively changing business processes in marketing, sales, service and product development. iq! has already accompanied many companies on…
Corporations join forces against competition from Silicon Valley
-John Deere and Claas, Daimler and BMW, but also Microsoft and Sony. Large corporations are increasingly working together to respond…
CAPEX-to-OPEX shift – the business model quake of EoT
-In the Economy of Things (EoT), the number of connected products is exploding and the billing system of choice for…
Customers and Companies have common goals in the Economy of Things
-In the Economy of Things, EVERYTHING becomes digital – our car, clothes, kitchen appliances, the lawnmowers, tools and many more. Whereas…
The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
Data analysis and Customer Facing IT are the heartbeats of the Economy of Things
-Data can make the difference between services that only shine on paper and customer-oriented services that really add value. Companies…
The Sales model for the Economy of Things – The Subscription Funnel
-The Economy of Things networks companies via connected products with customers. Clients expect additional services and usage-based payment models. This…
Service rules – “Everything-is-a-Service” in the Economy of Things (XaaS)
-Connected products are massively changing the classic business models of manufacturers. So far, products have been sold off and passed…
In the Economy of Things, the customer becomes a user
-Products are connected with the Internet. This makes them more “intelligent”, allows them to be controlled and reveals information about…
