CAPEX-to-OPEX shift – the business model quake of EoT
-In the Economy of Things (EoT), the number of connected products is exploding and the billing system of choice for…
Customers and Companies have common goals in the Economy of Things
-In the Economy of Things, EVERYTHING becomes digital – our car, clothes, kitchen appliances, the lawnmowers, tools and many more. Whereas…
The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy. Adobe’s…
In the Economy of Things, the customer becomes a user
-Products are connected with the Internet. This makes them more “intelligent”, allows them to be controlled and reveals information about…