The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
Adobe – Pioneer of the Subscription Economy
-Adobe was the first company to transform product sales into a service business. A pioneer of the Subscription Economy. Adobe’s…
In the Economy of Things, the customer becomes a user
-Products are connected with the Internet. This makes them more “intelligent”, allows them to be controlled and reveals information about…
