Customers and Companies have common goals in the Economy of Things
-In the Economy of Things, EVERYTHING becomes digital – our car, clothes, kitchen appliances, the lawnmowers, tools and many more. Whereas…
The new steps in the Subscription Funnel
-The old Sales Funnel is no longer sufficient. That’s because it is not reaching far enough in an Economy of…
In the Economy of Things, the customer becomes a user
-Products are connected with the Internet. This makes them more “intelligent”, allows them to be controlled and reveals information about…